SEO Journey Map

SEO on Instagram 2024 

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SEO on Instagram focuses on optimizing your profile and content to make it more visible and appealing to your audience. Although Instagram does not use a traditional search algorithm like Google, it is still important to optimize your presence on the platform. 

If you want to highlight your content over the competition we leave you this related article

  1. Optimized profile: Make sure your profile is complete and optimized with a recognizable profile photo, an easy-to-remember username, a clear and engaging bio, and a link to your relevant website or page.
  2. Use of hashtags: For 2024 hashtags have changed, they are already used to put keywords that describe your content, popular hashtags that do not contribute to the content, is no longer used. 
  3. Interaction and engagement: Interact with your audience by responding to comments, direct messages and mentions. Encourage participation by asking questions in your posts and encouraging followers to tag their friends.
  4. Collaborations and tagging: Collaborate with other users and influencers on the platform by tagging them in your posts and mentioning them in your Stories. This can help increase your reach and attract new followers.
  5. Data analysis: Use Instagram’s analytics tools to evaluate the performance of your posts and adjust your strategy as needed. Pay attention to metrics such as reach, engagement and follower growth to optimize your future posts.
  6. Alt text: Provides a detailed description of the content of the post, it is from Instagram’s latest updates, it is to make posts more accessible to all users. It serves the function of helping visually impaired people understand the content of your post.
  7. Add topics: When uploading a post you can add up to 3 different topics, this will help to better understand what your content is about, so it reaches the right people. 
  8. Inspiration: In the reels section, on the left side you can click and the inspiration option will appear, it is very good because there are the reels that are trending that are of the same topics as yours, this way you can see the content of accounts similar to yours and it will help you find ideas to create content.