Google Keyword Planner

In the world of SEO (Search Engine Optimization), finding the right keywords is essential to increase the visibility of your website in search engines. 

What is Google Keyword Planner?

Google Keyword Planner is a free tool provided by Google as part of its Google Ads advertising platform. 

Originally designed to help advertisers research and select keywords for their advertising campaigns, the Keyword Planner has also become an invaluable tool for SEO professionals looking to improve the organic positioning of their websites.

Google Keyword Planner features

Google Keyword Planner offers a variety of useful features for SEO professionals, including:

Keyword research: You can search for new keyword ideas based on terms relevant to your business, product or industry. The tool provides you with data on monthly search volume, competition and historical trends for each suggested keyword.

Keyword analysis: You can enter a list of keywords and get detailed information about their potential performance, including search volume, level of competition and estimated cost per click in Google Ads.

Traffic estimation: Google Keyword Planner allows you to estimate the potential traffic you could receive to your website if you select certain keywords. This feature is useful for evaluating the impact of your SEO efforts and planning your strategy accordingly.

Ad Group Ideas: In addition to suggesting individual keywords, Google Keyword Planner can also generate complete ad group ideas, which include a list of related keywords that you could use in your ad campaigns.

How to Install Google Keyword Planner

To access Google Keyword Planner, follow these steps:

Log in to your Google Ads account or create a new one if you don’t have one yet.

Go to the “Tools & Settings” tab in the top right corner.

Select “Keyword Planner” in the “Planning” section.

If this is your first time using the Keyword Planner, you may need to set up a Google Ads account by following the on-screen instructions.

You can find a guide on how to use keyword planner here.