Google Analytics GA4

What is Google Analytics 4 (GA4)?

Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform, designed to provide valuable information about how users interact with your website or application.

Introduction to analytics GA4 

What is Google Analytics 4 (GA4) for?

Google Analytics 4 (GA4) serves to help businesses understand user behavior on their website or application. With this tool, you can get detailed information about how visitors interact with your content, from which pages they visit to how long they spend on each one, what actions they take and much more. This information is invaluable for making informed decisions about marketing, website design, product development and content strategies.

How to use Google Analytics 4 (GA4)

Using Google Analytics 4 (GA4) is relatively simple. Here’s a basic guide to get started:

Create a Google Analytics account: If you don’t have an account yet, you must create one on the official Google Analytics website.

Set up your property: Once you have created an account, you need to set up a property for your website or application. This involves providing basic details about your site, such as its URL.

Install the tracking code: After setting up ownership, you will receive a unique tracking code that you must insert on every page of your website. This code allows Google Analytics to collect data about traffic and user behavior on your site.

Explore the dashboard: Once the tracking code is installed and active, you can start exploring the Google Analytics dashboard.

How to set up Google Analytics 4 (GA4)

In addition to the basic tracking code setup, there are several additional settings you can make in Google Analytics 4 (GA4) to customize the tool to your specific needs. Some of these configurations include:

Define goals: Setting goals allows you to track the completion of important actions on your website, such as completing a contact form or making a purchase.

Create custom audiences: You can create custom audiences based on user behavior on your website. This allows you to target specific segments of your audience with personalized marketing campaigns.

Configure custom events: In addition to the standard events provided by Google Analytics, you can also configure custom events to track specific actions that are relevant to your business.

Metrics you can see in Google Analytics 

Active users: The total number of users interacting with your website or app within a specific time period.

Sessions: The total number of visits to your website or application during a given time period. A session begins when a user accesses your site and ends after a period of inactivity or at the end of the visit.

Page views: The total number of pages viewed on your website during a specific time period. This metric gives you an idea of how much content users are consuming.

Bounce Rate: The percentage of users who leave your website after visiting a single page, without interacting with other pages. A high bounce rate may indicate that your content is not relevant or that the user experience needs improvement.

Session Duration: The average time users spend on your site during a session. This metric helps you understand how long users are interacting with your content.

Conversions: The number of times specific actions are completed on your website, such as making a purchase, submitting a form or subscribing to an email list. Conversions are a key indicator of your website’s success in achieving your business goals.

Roles that obtain information in Google Analytics 

Social Media Specialist: This professional can review Google Analytics metrics to understand how traffic generated from social media is interacting with the website. 

Digital Advertising Specialist (Banner): Digital Advertising Specialists can use Google Analytics metrics to evaluate the performance of online advertising campaigns. They can track the traffic and conversions generated by each campaign, calculate the return on investment (ROI) and adjust the pattern strategy based on the results obtained.

SEO Specialist: SEO specialists can leverage Google Analytics metrics to monitor organic traffic generated from search engines. 

Digital Marketing Manager: Digital marketing managers can have an overview of all Google Analytics metrics and use them to evaluate overall online marketing performance.